One of the things that drives me crazy when I go home to Guatemala City, is seeing the signs of retailers that have English-language names. This has been true for years, but the proliferation of these names in the last decade has been impressive.
It is yet another indication, in my mind, that it’s largely a society ashamed of its heritage. The Spanish-language has plenty of words (and then some) to describe services, clothing, housewares. But English sounds more contemporary, cooler, hipper – but perhaps more important, it evokes a culture that is more desirable than the European or indigenous cultures that make up the fabric of that country.
I was reminded of this today while reading Robert Wilonsky’s recent column about endangered buildings in Dallas. Both cities share the same ethos, described succinctly by Mark Doty, the city’s historic preservation officer:
“We want it to be something else rather than appreciate it for what it is.”
I’ve made Dallas my home for almost 15 years and take joy in learning about the “the commonplace buildings” sprinkled all over the city. Because those office buildings, warehouses, gas stations and homes tell the story of people who left their mark in Dallas in big and small ways.
A few years ago, after selling our home in North Dallas, my husband and I moved into South Side on Lamar, known to many generations here as the old Sears building. We relish living in this grand, old warehouse that may be more solid (and is certainly more interesting) than the shiny luxury skyscrapers going up just north of us. One of my favorite things to do during our annual cookie party is taking the children around the building and telling them about its history.
Here’s to hoping Dallas will do what Guatemala City hasn’t done: honor its past and take pride in its heritage.